Earthy color palettes for websites

Muted greens, clay and sand on warm off-white. Earthy palettes feel calm and natural, and suit brands that want to look grounded rather than loud: interiors, food, wellness, outdoor gear and slow-living shops.

Olive & oatFood, cafés, natural skincareSage studioWellness, interiors, plant shopsClay & linenCeramics, crafts, slow fashionForest floorOutdoor brands, sustainability, nonprofitsDesert duskTravel, boutique hotels, lifestyleSandstoneArchitecture, furniture, premium services